Shortly after the start of the new millennium, what was then quattro GmbH (now Audi Sport GmbH) was faced with the question of which car the staff would give a sporty renovation to after the RS 4. It was an opportune moment for the Audi A6. The first generation (C5) underwent a product enhancement in 2001 and Audi also wanted to add more power under the hood in its upper mid-range. The brand was self-aware and motorsports were in high demand. Audi drove its way to the winners stand on the first try at its premiere in the legendary 24-hour…
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Shortly after the start of the new millennium, what was then quattro GmbH (now Audi Sport GmbH) was faced with the question of which car the staff would give a sporty renovation to after the RS 4. It was an opportune moment for the Audi A6. The first generation (C5) underwent a product enhancement in 2001 and Audi also wanted to add more power under the hood in its upper mid-range. The brand was self-aware and motorsports were in high demand. Audi drove its way to the winners stand on the first try at its premiere in the legendary 24-hour…
One of the South of England’s biggest car dealer groups, Eden Motor Group, is continuing to raise thousands for charity and support local communities, with over £30k raised in the past 12 months and similar ambitions for the rest of this year. Following a big charity and community supporting 2021, it’s a key driver of Eden Motor Group owner and CEO Graeme Potts to maintain valuable support for good causes, something Eden is very passionate about. Eden recently presented a cheque for £18,400 to MacMillan Cancer Support, raised from the group’s famous coffee mornings, which will take place again on…
With the help of 10 imaginative children, The Hundred, cricket’s revolutionary competition which fuses blockbuster entertainment with world-class cricket, has unveiled an immersive stadium built in the world’s biggest sandbox video game, Minecraft. With over six million children in the UK playing Minecraft weekly*, the creation of this virtual stadium will engage a wide audience of young fans and take cricket into their world to excite them about this summer’s competition. Released a month before The Hundred kicks off in real life on 3 August, the virtual stadium world is now open for everyone to explore and interact with. …
The Employment Allowance has risen from £4,000 to £5,000 – meaning smaller firms will be able to claim up to £5,000 off their employer National Insurance Contributions (NICs) bills. Announced by the Chancellor at last month’s Spring Statement to reduce employment costs, the change takes an extra 50,000 firms out of paying NICs and the Health and Social Care Levy. This increases the total number of businesses not paying NICs and the Levy to 670,000. Chancellor Rishi Sunak said: This tax cut for half a million businesses will help them thrive and grow to help drive our economic recovery. It…
The Body Coach, aka Joe Wicks, is taking ‘P.E with Joe’ on the road with MINI for the second year running to bring people together for wellness wins – staged as the ultimate event to get families feeling energised, mentally and physically. Seven in 10 adults say that they used exercise to manage their mental health during the pandemic – highlighting its important link to wellbeing[1].As part of MINI’s Big Love initiative, Joe is out to keep families healthy and motivated. From Sunday 31st July to Saturday 6th August, Joe Wicks will be embarking on an energetic national tour in his MINI to bring…
Award-winning marketing agency, Tribera, has converted to a four-day working week, following a successful trial during the month of March. The Birmingham-based agency is now leading the way for other marketing agencies across the UK – from both a business and employee perspective. With a boost in productivity, enhanced wellbeing, and heightened morale within its team, without sacrificing client deliverables and profit, the agency is proud to announce its new four-day week schedule. Taking a ‘tribe’ centred approach, Tribera’s directors consulted all employees during the trial, checking in on how they felt towards the concept and taking in feedback to…
Coveted Spanish award, voted for by those working in the aftermarket and tyre industries, recognises leaders in the sector Falken Tyres has won the “Best Quality Tyre Brand” award at the third edition of the Hevea Tyre Industry Awards, presented at the IFEMA MADRID North Convention Centre. These awards reward and recognise the work carried out by all those people, companies, initiatives and institutions that form part of the Spanish automotive aftermarket and tyre sectors. Crucially, the Hevea Awards are awarded by a vote of the sector’s own professionals who, with their knowledge and experience of the products and brands,…
There is a fine line between advertising and spam and unfortunately many business owners do not understand the difference between the two. This is important because while a cleaver, well planted Internet marketing campaign can help to attract new customers and keep existing customers loyal, spam is likely to alienate both new customers and existing customers. This can be extremely damaging to profit margins for the business owners. This article will take a look at a few basic Internet marketing strategies such as banner ads, email campaign and message board posts and describe how each can quickly cross the line from cleaver advertising to spam. Banner ads are one of…
An object hidden below ground has been located using quantum technology – a long-awaited milestone with profound implications for industry, human knowledge and national security. University of Birmingham researchers from the UK National Quantum Technology Hub in Sensors and Timing have reported their achievement in Nature. It is the first in the world for a quantum gravity gradiometer outside of laboratory conditions. The quantum gravity gradiometer, which was developed under a contract for the Ministry of Defence and in the UKRI-funded Gravity Pioneer project, was used to find a tunnel buried outdoors in real-world conditions one metre below the ground surface. It wins an international race to…